Well, I wasn't using this blog much before, so I'm turning it into a web analytics blog. I'm taking a web analytics class in school this semester and each of us is going to be keeping a blog and running analytics with it as well. For those of you who don't know what web analytics is, here's a definition from Wikipedia:
"Web analytics is the study of the behaviour of website visitors."
So basically, people want to know what visitors are doing on their site. How many people come to the site? How do they get to the site? What pages are they visiting? What links are they clicking, or what products are they looking at?
People use tools to find out these sort of things. Omniture is a huge player in the web analytics market, but their tools cost money. Some examples of free tools are Google Analytics, StatCounter, and SiteMeter.
So what's my purpose for taking this web analytics class? I'm very interested in web design and development. I've used a bit of analytics on my own sites with Google Analytics and StatCounter, but I want to learn more. This is a fairly new and rapidly growing field, and one that I think is very interesting and useful. Hopefully I'll be able to use the things I learn in this class in the future, either while working for a company or for my own eCommerce site.
Wednesday, January 9, 2008
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1 comment:
It is good to have you in the class. I look forward to your participation, and learning from what you have to share.
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